
Season 2: City's Creative Pulse

The majesty of Florence, its buildings, and the iconic Duomo.
Country | Foundation | Population | Currency | Airport code |
|---|---|---|---|---|
Italy | 59 a.C | 984.386 | EURO(€) | FLR |
Population according to Data Commons 30, July 2025 information.
📖 A quick introduction
When it comes to art, Florence is almost always the first name that comes to mind. And for good reason: this Italian city was the cradle of the Renaissance, where art stopped being mere decoration and became a revolution that transformed the way we see the world.
In Florence, every stone, every masterpiece, and every square tells the story of geniuses who broke the mold, of patrons who funded dreams, and of a culture that redefined beauty, power, and even language.
Get ready to wander its streets, meet its key players, and understand how this small city became a giant in history and culture.
🧠 Interesting facts
🌟 Where the Renaissance Found Its Soul and Voice
Florence breathes art. In its streets, the Renaissance was born and with it, a new way of seeing the world. Here, art became thought, method, revolution. The human figure returned to the center of the universe, perspective became science, and beauty ceased to be solely divine to also inhabit the real.
But none of this happened by chance. Florence was the cradle of geniuses who transformed history: Giotto, who brought emotion to frescoes; Masaccio, who opened pictorial space; Donatello, who sculpted the soul in marble; Brunelleschi, who raised an unprecedented dome; Michelangelo, who shaped the human ideal; Leonardo da Vinci, who painted his Annunciation and began questioning every rule of learned art; and Botticelli, who painted grace itself in his Birth of Venus, an image that still seems to float between myth and desire.
All these works and many more are preserved in the Uffizi Gallery, one of the oldest and most prestigious museums in the world, where the story of Renaissance art unfolds in all its splendor.
🪙 The Coin That Forged an Artistic Empire
In 13th century Florence, as Europe was beginning to awaken from the Middle Ages, a coin emerged that would forever change the economic and cultural course of the continent: the florin. Its name comes from the fiore (flower) of the lily stamped on it, a symbol of the city.
The florin became the benchmark currency for international trade for centuries. Thanks to its stability and value, powerful families like the Medici were able to finance not only wars and politics but also the creation of art and science.
Without the florin, we probably wouldn’t have witnessed the magnificence of cathedrals, frescoes, or sculptures that we admire today. It was the economic foundation that made the Renaissance possible.
📜 When Florence Spoke, Italy Was Born
Before “Italian” existed, there was Florence. It was here that words began to take shape into a language that would unite a country long before that country even existed.
Dante Alighieri wrote The Divine Comedy in his native tongue: Florentine, challenging Latin’s dominance in written culture.
He was followed by Petrarch and Boccaccio, who without intending to laid the foundation for what centuries later would be known as modern Italian.
Most popular
Place

Duomo of Santa Maria del Fiore
Rising at the heart of Florence, it defines art history. Its dome, designed by Brunelleschi in the 15th century, defied everything known until then. Surrounding it, marble in shades of white, green, and pink reflects the warm Tuscan light.
The ensemble is completed by Giotto’s elegant Campanile and the ancient Baptistery, forming a monumental core where everything comes together. Climbing to the top, through its 463 steps, is an almost spiritual experience: it transports you to the very moment when human imagination dared to lift the sky with its own hands.
Food

Gelato
In the heart of the 16th century, a recipe was born that revolutionized the palate of Europe. Bernardo Buontalenti: cook, architect, and set designer, amazed the Medici court with something unexpected: a soft, delicate frozen cream made from milk, honey, sugar, fruits, and a touch of snow brought down from the Apennines.
Since then, gelato has been part of the city’s soul. Artisanal, creamy, and full of nuances… In every scoop, there’s a touch of Renaissance genius that distinctly Florentine ability to turn pleasure into form, texture, and invention.
What moves the city?
Florence thrives on the art that made it eternal. Today, its main economic engine is cultural tourism: millions of visitors explore its museums, churches, and historic streets every year, turning its heritage into livelihood.
But beyond that, the city beats to the rhythm of fashion and luxury. Home to iconic houses like Gucci and Ferragamo, and host to international fairs such as Pitti Uomo, Florence blends artisanal tradition with contemporary design. Amid leather showcases, runways, and galleries, it continues transforming beauty into a way of life.
Additional curiosities
Florence was the capital of Italy from 1865 to 1871, before Rome took on that role.
The Ponte Vecchio is the oldest stone bridge in Europe and survived World War II intact.
The city has more masterpieces per square meter than anywhere else in the world.
It is said that Hitler ordered the Ponte Vecchio to be spared because of its historical beauty.
The Medici Bank, one of the world’s first modern banks, was established in Florence in the 15th century.
